Isa’s love of science and data was instilled in her at young age by her father, a computer engineer. An American Chemical Society Scholar while studying chemistry at Hampton University, Isa then worked at Pfizer both as a research chemist in the metabolic diseases group and a data scientist in the neuropathic pain group.
In the research group, she developed drug candidates for diabetes treatment and her work on glucokinase activators was published in Tetrahedron Letters. In the clinical group, she designed and executed statistical analyses to inform and support the global clinical strategies for Lyrica—one of Pfizer’s top selling drugs with a peak of $3B in annual sales—in over 15 countries.
Isa decided to go to business school to bring the technical and business together. After earning her MBA from MIT Sloan, Isa was a Vice President of Digital Strategy at JPMorgan Chase in New York and Hong Kong. She worked closely with senior management to build and execute various strategic initiatives across digital, product development, analytics, marketing and client services.
While navigating her professional and personal life, Isa noticed one consistent commonality that all successful people had: community. Millennials and Gen-Z have the highest feelings of loneliness and crave in person interactions more than ever before. And she knew she had the strength—and determination—to make a difference.
Isa left Wall Street to found Squad, an exclusive lifestyle brand often referred to as the “digital Soho House” for millennials + gen-z. Backed by notable Silicon Valley VC firms, Squad is an invite-only app designed to connect Millennials and Gen-Z looking for a human connection, with like-minded peers, through event experiences and in-app community building. Squad has achieved high double and triple digit month over month growth since its launch.
With Squad, Isa is taking best practices from digital products to reimagine how people connect in real life and off their screens.